The presentation will start with a historical recap and centre around the mindset while providing context of how all the global changes and urbanisation affects the mind-set.
Video based interviews will be shared and Thomas will unpack the thinking of the African market as well as attitudes towards retirement villages as a concept.
What the audience can learn
- What is the thinking of the African consumer?
- How are retirement villages viewed by this market?
- What messaging to use to successfully market?