The presentation will start with a historical recap and centre around the mindset while providing context of how all the global changes and urbanisation affects the mind-set.
Video based interviews will be shared and Thomas will unpack the thinking of the African market as well as attitudes towards retirement villages as a concept.
What the audience can learn
What is the thinking of the African consumer?
How are retirement villages viewed in this sector?
What messaging to use to successfully market to this sector?