Here are 5 tried and proven tips on how to improve the user interaction with your website.  This is an often forgotten area of web design as the obvious is overlooked.  Who is reading your website and are you making it easier for them to engage with you?

1. Who is your customer?

This may seem obvious but sometimes the person your company is providing a service to is not necessarily the person who is paying.  Spending time to determine this step is vital as the other tips build on this point.  What language to they use?  Are they varsity educated?  What type of livestyle do they lead?  Do they have children?  You’re getting the idea.

2.  What is the language that will best appeal to your customer?

We’re not talking English, Zulu etc but rather what words will appeal.  Are they of a generation where spelling and grammar is important?  If it is, ask an independent person to check your work or alternatively use Grammerly.   Is the person of an age that requires

3.   Shorten your website page names (URL)

Even though there are great packages like bitly that takes your long page name (URL) and reduces it for easy links, it really helps your SEO. Example:

https://bitly.com/  CORRECT

https://bitly.com/122j43899/924374  INCORRECT

4.   Images

Selecting the right image can make a massive difference to your visitor numbers and whether they are staying.  If you look at your Google Analytics and see you’ve increased your visitor numbers but they are leaving quickly and not going further, its time for an intervention.  What grabbed their attention in the Google summary that made them click on your link but it then stopped there because  your site either wasn’t attractive or too busy.  One needs to use a great image or an infographic to grab their attention quickly.  So you’ve got their attention what do you want them to do?

Infographics (a clipped compound of “information” and “graphics”) are graphic visual representations of information, data or knowledge intended to present information quickly and clearly. They can improve cognition by utilizing graphics to enhance the human visual system’s ability to see patterns and trends. Piktochart is a great aid.

5.  Call to Action

You’ve gotten their attention but you now need to convert that into an action.  What do you want them to do next?  Does you website make it obvious?  It is easy to follow?  Does it make sense?

6.  Layout

Can your visitor navigate easily through your website?  Can they find your telephone number and email address with 1 click?  Some companies hide their contact details.  Do they not want business?  Ask a few people in your target customer group to visit your website and ask them to find a few bits of information.  If they can’t find each one within at most 2 clicks you need to relook at your website.

 

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